Brand Story
Company Story
In March 2013, Mr. Wang Jun, who has been working in France for many years, keenly discovered the huge market prospect of hand-painted enamel jewelry, and registered in Qingdao to set up JINCHENGYE Jewelry Company Limited, formally entered the jewelry industry.
In February 2014, JinChengYe's own brand of hand-painted enamel, Juicy Grape, was born.
In June 2014, JinChengYe e-commerce team was formed and put on line on TaoBao platform, since then opened the e-commerce sales mode.
In March 2015, JinChengYe Tmall flagship store was formally launched, and in the same year, it created a single-store monthly sales of 1.2 million CNY(170 thousand USD).
In April 2016, JinChengYe officially entered the Alibaba platform, and has since opened a worldwide brand investment mode.
In July 2016, JinChengYe's own brand jewelry styles exceeded 3,000 models.
In April 2017, JinChengYe was invited to participate in the China International Jewelry & Gem Fair, and its hand-painted enamel products attracted attention and made a big splash.
In June 2019, JinChengYe's brands officially entered the European and American markets.
In August 2020, JinChengYe's brands officially entered the Taiwan(China) market
In January 2021, JinChengYe's brands officially entered the Southeast Asian market.
In May 2022, the production line of antique series products under JinChengYe was officially opened.
In July 2022, the production line of handmade pearl series products under Jin Cheng Ye was officially opened.
In August 2022, the rate of new product design and development of JinChengYe's own branded jewelry styles reached more than 500 models per month and more than 6,000 models per year.
In October 2022, JinChengYe's hand-painted enameling process entered the Intangible Cultural Heritage Application List.